The System JO concept is all about heightening your sensual pleasures, allowing you to feel and experience things in a new fresh and exciting way. System JO products are formulated with the individual in mind, to address a variety of specific needs and tastes. They are produced with the finest available ingredients and produced under strict quality controls. JO H2O Water Based Lubricant has all the benefits of System JO Personal Lubricant. Similar in feel and viscosity, yet contains no oil, wax or silicone. JO H2O is long lasting and washes off easily with water. Vitamin E enriched. It is long lasting, fragrance free and washes off easily. A silky, smooth feeling, never sticky or tacky. JO H2O is 100% latex condom safe and sex toy friendly. Manufactured under strict US FDA guidelines. It enhances your sense of pleasure like no other water-based lubricant.